WELCOME > EXHIBITION ORGANIZER > HYBRID EXTRA
Your trade show. In focus
The future of international trade shows is promising.
By adapting to the changing needs of participants and utilizing new technologies, trade shows will continue to play a vital role in business.
The international trade fair landscape has changed fundamentally in recent years, particularly due to the COVID-19 pandemic.
While many face-to-face events have had to be put on hold, new formats and digital solutions have become established.
We offer to shape the future of your trade fair together.
Your benefits
Ihre Vorteile
Profitability
Switching to hybrid trade show formats opens up new opportunities to increase your profitability. For example, you can charge participation fees for exhibitors and visitors who choose the virtual options of your trade show.
Innovation
The combination of physical and digital elements is becoming more important and attractive for exhibitors and visitors.
Be there!
Sustainability
The switch to hybrid event formats offers an opportunity to significantly increase sustainability in the trade fair industry. By combining physical and digital elements, numerous environmental impacts can be reduced.
Your opportunity for greater profitability
Expanded circle of participants
The digital component allows trade fairs to reach a much larger audience, both geographically and demographically.
Higher participant numbers
The possibility of digital participation can lead to more people attending the event, which has a positive impact on revenue from exhibitor fees and sponsorship.
Longer exhibition duration
Digital content can be made accessible even after the physical event, resulting in longer usage times and higher revenues.
More data
Through digitalization, organizers can collect extensive data on participant behavior and use it for more targeted communication and personalization.
New sources of income
New business models are opening up, such as the sale of digital content, data analysis or virtual exhibition stands.
Live streaming of keynotes and panels
Broadcast important lectures live so that digital participants can also follow them.
Virtual exhibition stands
Offer exhibitors the opportunity to create virtual exhibition stands that can also be visited after the trade fair.
Networking platforms
Create digital platforms where participants can network and exchange ideas.
Gamification elements
Incorporate playful elements to increase participant interaction and engagement.
Your innovation fields
Your commitment to sustainability
Reducing the ecological footprint
Less travel
The option of digital participation reduces business trips, which in turn lowers CO2 emissions.
Lower material consumption
Digital content requires less printed material such as flyers, brochures, or catalogs.
Image enhancement
Sustainability as a competitive advantage: Companies and event organizers who commit to sustainability enjoy a positive image and can reach new target groups.
Legal frameworkIncreasing regulation
More and more countries and cities are introducing laws that require event organizers to be sustainable.
What awaits us in the future
Hybrid Trade Shows as the New Standard
The combination of physical and digital elements will continue to evolve and become the new standard.
Personalization
Trade shows will be increasingly tailored to the individual needs of visitors in order to increase their length of stay and engagement.
Networking in Focus
Personal exchange remains a central part of trade shows, but digital tools will further facilitate networking among participants.
Data-Driven Events
The collection and analysis of data will enable organizers to design their events even more effectively and increase ROI for exhibitors.
New Technologies
Technologies such as Virtual Reality and Augmented Reality will enrich the trade show experience and create new opportunities for interaction.
Sustainability as a Success Factor
Sustainability will be a decisive criterion for the selection of trade shows for both exhibitors and visitors.