Hybrid International Exhibitions
Hybrid trade shows offer the best of both worlds.
By seamlessly blending physical and digital elements, these events provide a unique and engaging experience for all participants.
Attendees can connect with exhibitors face-to-face, while also enjoying the convenience and global reach of online platforms.
This innovative format offers a flexible and cost-effective solution for businesses looking to expand their reach and build lasting relationships.
*A typical hybrid trade show combines physical and virtual elements so that while visitors and exhibitors can meet on-site to showcase products, have discussions and make new contacts, the event is simultaneously broadcast online.
An on-site exhibition stand is a prerequisite.
Our exclusively developed
concept
HYBRID EXTRA
Virtual trade show appearance at a physical international trade fair
without a physical booth
Central idea
Your company will participate in the physical trade show virtually. We will replace your physical booth with a virtual one on our platform. It can be easily accessed via a QR code. While visitors and exhibitors can meet on-site to showcase products, have conversations, and make new contacts, the event is simultaneously broadcast online. This allows for a global reach and participation that is independent of time and location.
Typical Elements of a Hybrid Trade Show
Physical Booth: A traditional exhibition booth where visitors can interact directly with products and staff.
Virtual Booth: A digital twin of the physical booth that can be visited online and offers interactive elements such as product presentations, videos, and chat functions.
Live Streaming: Broadcasting of presentations, discussions, and other events from the physical trade show into the digital space.
On-Demand Content: Recordings of events that can be accessed after the trade show.
Networking Platforms: Digital tools that enable visitors to network online and schedule appointments.
Advantages of Hybrid Trade Shows
Extended Reach: The digital component allows companies to reach a global audience.
Flexibility: Visitors can attend the trade show both on-site and online, depending on their individual preferences and schedules.
Cost Optimization: Hybrid trade shows allow for a more efficient use of resources and can be more cost-effective than purely on-site events.
Sustainability: By reducing travel, hybrid trade shows contribute to sustainability.
Added Value for Visitors: Visitors gain access to a variety of content and can specifically inform themselves about products and services.
Hybrid trade shows offer a future-oriented solution for the event industry.
They enable flexible and efficient participation and offer both exhibitors and visitors new opportunities for interaction and networking.
In essence, a hybrid trade show is a blend of a traditional in-person event and an online experience, offering the best of both worlds.
Behind the Scenes: Technical Implementation of Hybrid Trade Shows
The technical execution of a hybrid trade show requires a combination of various technologies to ensure a seamless experience for both physical and virtual attendees.
Core Technologies for Hybrid Trade Shows
Video Streaming Platforms:
Live Streaming: Platforms such as YouTube Live, Facebook Live, or specialized event platforms broadcast presentations, discussions, and tours in real-time.
On-Demand Content: Recordings are made available on these platforms for later viewing.
Virtual 3D Environments:
Game Engines: Unreal Engine or Unity are used to create realistic virtual exhibition halls.
VR Headsets: For a more immersive experience, visitors can enter virtual exhibition halls using VR headsets.
Interactive Elements
Chatbots: Answer questions and provide support.
Virtual Avatars: Allow interaction between visitors and exhibitors in the virtual world.
Product Configurators: Enable visitors to virtually customize and configure products.
Cloud Infrastructure
Scalability: Provides the necessary computing power to serve a large number of users simultaneously.
Data Management: Stores and processes the large amounts of data generated at hybrid trade shows.
Network Technology
Stable Connections: Ensures reliable transmission of video and audio data.
Security: Protects participant data from unauthorized access.
Key technological components include:
Virtual reality: Creating immersive experiences for remote attendees.
Real-time video streaming: Delivering live content to a global audience.
Cloud computing: Providing the scalability and flexibility needed for large-scale events.
Data analytics: Gathering insights into attendee behavior to improve future events.
In essence, hybrid trade shows leverage a blend of digital and physical elements to create engaging and interactive experiences. The underlying technology plays a crucial role in seamlessly connecting the virtual and physical worlds.
By effectively combining these technologies, organizers can create hybrid trade shows that offer a more engaging and accessible experience for participants worldwide.
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